
Sales Performance Dashboard
Excel-Based Business Intelligence and Sales Performance Diagnostic System
An Excel-based business intelligence system that transforms raw sales and logistics data into diagnostic insights. The project evaluates revenue performance and introduces a custom Business Health Score to rank products using revenue, quantity sold, and shipping cost efficiency.
Key insight: A custom Business Health Score revealed that 53% of product categories generated approximately 80% of revenue, with Coffee and Curry Sauce as the top performers.




